New Directions for Art Galleries and Museums: The Use of Special Events to Attract Audiences - A Case Study of The Asia Pacific Triennial

Axelsen, Megan, Arcodia, Charles V. and Swan, Taryn (2004). New Directions for Art Galleries and Museums: The Use of Special Events to Attract Audiences - A Case Study of The Asia Pacific Triennial. In: Z. Gu, 2004 Las Vegas International Hospitality and Convention Summit, Las Vegas, (1-24). 6-8 June, 2004.

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Author Axelsen, Megan
Arcodia, Charles V.
Swan, Taryn
Title of paper New Directions for Art Galleries and Museums: The Use of Special Events to Attract Audiences - A Case Study of The Asia Pacific Triennial
Conference name 2004 Las Vegas International Hospitality and Convention Summit
Conference location Las Vegas
Conference dates 6-8 June, 2004
Journal name Journal of Hospitality, Tourism and Leisure Science
Place of Publication Las Vegas
Publisher Harrah Hotel College, University of Nevada
Publication Year 2004
Sub-type Fully published paper
Open Access Status File (Author Post-print)
ISSN 1546-3273
Editor Z. Gu
Volume 3
Start page 1
End page 24
Total pages 24
Collection year 2004
Language eng
Abstract/Summary In contemporary society, the role of art galleries is changing. As social patterns and demands have changed, so to have people's expectations of their visiting experiences at art galleries. As well, the traditional boundaries that defined the functions of art galleries has changed as these institutions have had to expand as they increasingly see themselves as part of the wider leisure establishment. A frequent response by art galleries to the situation of changing roles and audiences has been the mounting of special events to bring in increased visitors and to modernize their appeal and therefore competitiveness (Hooper-Greenhill 1994; Frey & Busenhart 1996). This paper examines the motivations for attending the Asia-Pacific Triennial Art Exhibition to uncover some of the factors that motivate audiences to attend special events at art galleries. To highlight the differences between audiences who visit art galleries specifically to attend the special events, and audiences who attend galleries for a general visit, the motivations of attendees to both the Queensland Art Gallery's Asia-Pacific Triennial and general gallery are examined and compared.
Subjects 350500 Tourism
E1
350599 Tourism not elsewhere classified
710502 Socio-cultural issues
Keyword special events
art galleries
art museums
audiences
motivation
attendance behaviour
Q-Index Code E1

 
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Created: Mon, 24 Jan 2005, 10:00:00 EST by Miranda Newell on behalf of School of Tourism