Latent demand and the browsing shopper

Earl, Peter E. and Potts, Jason (2000) Latent demand and the browsing shopper. Managerial and Decision Economics, 21 3-4: 111-122. doi:10.1002/mde.976

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Author Earl, Peter E.
Potts, Jason
Title Latent demand and the browsing shopper
Journal name Managerial and Decision Economics   Check publisher's open access policy
ISSN 0143-6570
Publication date 2000-01-01
Sub-type Article (original research)
DOI 10.1002/mde.976
Volume 21
Issue 3-4
Start page 111
End page 122
Total pages 12
Editor P. Rubin
Place of publication Chichester, West Sussex, United Kingdom
Publisher John Wiley & Sons
Language eng
Subject 350205 Sales and Distribution
340205 Industry Economics and Industrial Organisation
340299 Applied Economics not elsewhere classified
340100 Economic Theory
340101 Microeconomic Theory
350200 Business and Management
Abstract This article explores ways of making sense of unplanned purchases on shopping expeditions without seeing shopping as lacking any systematic foundations or reflecting some kind of pathology. The analysis employs both introspection and inputs from cognitive science and focuses on shifts from planned search to browsing in response to promotional cues encountered whilst navigating malls that are designed to promote browsing behaviour. Browsing is examined both in terms of its socio-psychological foundations and with respect to a variety of kinds of latent demand. The economic psychology of attention is examined as are a variety of factors that bringing browsing processes to a close. The paper concludes with a discussion of the significance of the analysis in terms of the path dependence of economic systems.
Keyword Browsing
Path dependence
Shopping malls
Q-Index Code C1
Q-Index Status Provisional Code
Institutional Status UQ

Document type: Journal Article
Sub-type: Article (original research)
Collection: School of Economics Publications
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Created: Thu, 24 Mar 2005, 10:00:00 EST by Peter E. Earl on behalf of School of Economics