Sampling Mobile Opinion: A Contextual Postcard Questionnaire Study

Axup, Jeff and Viller, Stephen (2006) Sampling Mobile Opinion: A Contextual Postcard Questionnaire Study. No. 461, School of Information Technology and Electrical Engineering, The University of Queensland.

Attached Files (Some files may be inaccessible until you login with your UQ eSpace credentials)
Name Description MIMEType Size Downloads
Tech_Report-Axup.pdf Tech_Report-Axup.pdf application/pdf 211.52KB 0
Author Axup, Jeff
Viller, Stephen
Title Sampling Mobile Opinion: A Contextual Postcard Questionnaire Study
School, Department or Centre School of Information Technology and Electrical Engineering
Institution The University of Queensland
Open Access Status Other
Report Number No. 461
Publication date 2006-05-01
Publisher School of Information Technology and Electrical Engineering, The University of Queensland
Language eng
Subject 280302 Software Engineering
Abstract/Summary Understanding requirements of mobile communities is challenging because of their geographical distribution and frequent movement. We present a study of backpackers travelling in Australia which utilizes a research method called contextual postcard questionnaires. The method uses brief, open-ended questions to solicit contextual responses from backpackers that are relevant for development of tourism and mobile communication technologies. 800 postcards were distributed via hostels and a travel agent, questioning travellers about their current situation. Questions asked how they had heard about their present location, what kinds of virtual-graffiti they would leave there, and what their greatest worry currently was, among others. Results indicated that backpackers have a great deal of practical and serious concerns to contend with as they travel. They are physically cut off from family and friends and rely on a range of communications media to stay in touch and exchange emotional support. They have a great deal of practical travel experience that would be useful to other travellers, but which is currently only conveyed haphazardly via word-of-mouth. Practical usage of the contextual postcard questionnaires is discussed and design recommendations for mobile group products are offered.
Keyword community requirements analysis
diary studies
in situ
probes
mobile research methods

Document type: Department Technical Report
Collection: School of Information Technology and Electrical Engineering Publications
 
Versions
Version Filter Type
Citation counts: Google Scholar Search Google Scholar
Created: Fri, 26 May 2006, 10:00:00 EST by Jeff Axup