Email Reminders Increase the Frequency That Pet Owners Update Their Microchip Information

Goodwin, Katie, Rand, Jacquie, Morton, John, Uthappa, Varun and Walduck, Rick (2018) Email Reminders Increase the Frequency That Pet Owners Update Their Microchip Information. Animals : An Open Access Journal from MDPI, 8 2: 1-21. doi:10.3390/ani8020020

Author Goodwin, Katie
Rand, Jacquie
Morton, John
Uthappa, Varun
Walduck, Rick
Title Email Reminders Increase the Frequency That Pet Owners Update Their Microchip Information
Journal name Animals : An Open Access Journal from MDPI   Check publisher's open access policy
ISSN 2076-2615
Publication date 2018-01-31
Year available 2018
Sub-type Article (original research)
DOI 10.3390/ani8020020
Open Access Status DOI
Volume 8
Issue 2
Start page 1
End page 21
Total pages 21
Place of publication Basel, Switzerland
Publisher MDPI AG
Abstract Stray animals with incorrect microchip details are less likely to be reclaimed, and unclaimed strays are at increased risk of euthanasia. A retrospective cohort study was performed using 394,747 cats and 904,909 dogs registered with Australia's largest microchip database to describe animal characteristics, determine whether annual email reminders increased the frequency that owners updated their information, and to compare frequencies of microchip information updates according to pet and owner characteristics. More than twice as many dogs (70%) than cats (30%) were registered on the database; the most numerous pure-breeds were Ragdoll cats and Staffordshire Bull Terrier dogs, and the number of registered animals per capita varied by Australian state or territory. Owners were more likely (p < 0.001) to update their details soon after they were sent a reminder email, compared to immediately before that email, and there were significant (p < 0.001) differences in the frequency of owner updates by state or territory of residence, animal species, animal age, and socioeconomic index of the owner's postcode. This research demonstrates that email reminders increase the probability of owners updating their details on the microchip database, and this could reduce the percentages of stray animals that are unclaimed and subsequently euthanized.
Keyword Australia
socioeconomic index
Q-Index Code C1
Q-Index Status Provisional Code
Institutional Status UQ

Document type: Journal Article
Sub-type: Article (original research)
Collections: HERDC Pre-Audit
School of Veterinary Science Publications
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Created: Wed, 07 Feb 2018, 11:06:19 EST