Dornbusch, Rudiger, Bodman, Philip, Fischer, Stanley and Startz, Richard Macroeconomics 3rd ed. Australia: McGraw-Hill Australia, 2013.

Author Dornbusch, Rudiger
Bodman, Philip
Fischer, Stanley
Startz, Richard
Title Macroeconomics
Place of Publication Australia
Publisher McGraw-Hill Australia
Publication year 2013
Sub-type Textbook
Open Access Status Not yet assessed
Edition 3rd
ISBN 9781743071793
Language eng
Formatted Abstract/Summary
Marketing Strategy: a decision focused approach moves beyond the traditional "4P" approach in other marketing titles by utilising the broader analytical framework of competitive strategy. The text offers a clear and comprehensive overview of marketing strategy, beginning with analysis of marketing relationships, moving to key steps in the strategic planning process and ultimately the creation and implementation of such strategies.

This edition includes 13 new APAC case examples selected for their recognisability to both local and international students. More examples of entrepreneurial companies using strategic tools taps into growing student interest in entrepreneurship while material on the marketing implications of today’s digitally and socially networked world has been completely revamped for relevancy.

Marketing Strategy is more pedagogically friendly than ever with new learning objectives tagged against key sections of the text. The case studies with accompanying questions and solutions move students from theory to application while the end-of-chapter exercises facilitate practice of essential marketing planning skills.
Keyword Macroeconomics
Q-Index Code AX
Q-Index Status Provisional Code
Institutional Status Non-UQ

Document type: Book
Collection: School of Economics Publications
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Created: Thu, 04 Jan 2018, 12:28:38 EST by Associate Professor Philip Bodman on behalf of School of Economics