The mediating role of moral elevation in cause-related marketing: a moral psychological perspective

Zheng, Ling, Zhu, Yunxia and Jiang, Ruochen (2017) The mediating role of moral elevation in cause-related marketing: a moral psychological perspective. Journal of Business Ethics, . doi:10.1007/s10551-017-3614-3


Author Zheng, Ling
Zhu, Yunxia
Jiang, Ruochen
Title The mediating role of moral elevation in cause-related marketing: a moral psychological perspective
Journal name Journal of Business Ethics   Check publisher's open access policy
ISSN 0167-4544
1573-0697
Publication date 2017-07-24
Sub-type Article (original research)
DOI 10.1007/s10551-017-3614-3
Open Access Status Not yet assessed
Total pages 16
Place of publication Dordrecht, Netherlands
Publisher Springer Netherlands
Language eng
Keyword Cause-related marketing
Cause acuteness
Moral elevation
Consumer attitudes
Product-cause fit
Information transparency
Q-Index Code C1
Q-Index Status Provisional Code
Institutional Status UQ
Additional Notes First Online: 24 July 2017

Document type: Journal Article
Sub-type: Article (original research)
Collections: HERDC Pre-Audit
UQ Business School Publications
 
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Created: Mon, 30 Oct 2017, 10:17:38 EST by Karen Morgan on behalf of UQ Business School