Vicarious dissonance: Attitude change from the inconsistency of others

Norton, Michael I., Monin, Benoît, Cooper, Joel and Hogg, Michael A. (2003) Vicarious dissonance: Attitude change from the inconsistency of others. Journal of Personality And Social Psychology, 85 1: 47-62. doi:10.1037/0022-3514.85.1.47

Author Norton, Michael I.
Monin, Benoît
Cooper, Joel
Hogg, Michael A.
Title Vicarious dissonance: Attitude change from the inconsistency of others
Journal name Journal of Personality And Social Psychology   Check publisher's open access policy
ISSN 0022-3514
Publication date 2003-07-01
Sub-type Article (original research)
DOI 10.1037/0022-3514.85.1.47
Open Access Status Not Open Access
Volume 85
Issue 1
Start page 47
End page 62
Total pages 16
Editor E. Diener
C.A. Insko
P.G. Devine
Place of publication Penn. U.S.A.
Publisher American Psychological Association
Language eng
Subject C1
380105 Social and Community Psychology
Abstract Three studies support the vicarious dissonance hypothesis that individuals change their attitudes when witnessing members of important groups engage in inconsistent behavior. Study 1, in which participants observed an actor in an induced-compliance paradigm, documented that students who identified with their college supported an issue more after hearing an ingroup member make a counterattitudinal speech in favor of that issue. In Study 2, vicarious dissonance occurred even when participants did not hear a speech, and attitude change was highest when the speaker was known to disagree with the issue. Study 3 showed that speaker choice and aversive consequences moderated vicarious dissonance, and demonstrated that vicarious discomfort-the discomfort observers imagine feeling if in an actor's place-was attenuated after participants expressed their revised attitudes.
Keyword Psychology, Social
Group Identification
Time Evidence
Q-Index Code C1

Document type: Journal Article
Sub-type: Article (original research)
Collections: 2004 Higher Education Research Data Collection
School of Psychology Publications
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Citation counts: TR Web of Science Citation Count  Cited 79 times in Thomson Reuters Web of Science Article | Citations
Scopus Citation Count Cited 88 times in Scopus Article | Citations
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Created: Wed, 15 Aug 2007, 11:44:56 EST