The paternity of the price-quality 'value map'

Connelly, L. B. (2003) The paternity of the price-quality 'value map'. Applied Economics Letters, 10 14: 909-912. doi:10.1080/1350485032000164035


Author Connelly, L. B.
Title The paternity of the price-quality 'value map'
Journal name Applied Economics Letters   Check publisher's open access policy
ISSN 1350-4851
1466-4291
Publication date 2003-01-01
Year available 2003
Sub-type Article (original research)
DOI 10.1080/1350485032000164035
Open Access Status Not yet assessed
Volume 10
Issue 14
Start page 909
End page 912
Total pages 4
Editor M. Taylor
L. Sarno
Place of publication Abingdon, U.K.
Publisher Routledge
Language eng
Subject C1
340101 Microeconomic Theory
720299 Microeconomic issues not elsewhere classified
Abstract In the literature on firm strategy and product differentiation, consumer price-quality trade-offs are sometimes represented using consumer 'value maps'. These involve the geometric representation of indifferent price and quality combinations as points along curves that are concave to the 'quality' axis. In this paper, it is shown that the value map for price-quality tradeoffs may be derived from a Hicksian compensated demand curve for product quality. The paper provides the theoretical link between analytical methods employed in the existing literature on firm strategy and competitive advantage with the broader body of economic analysis.
Keyword Economics
Q-Index Code C1
Institutional Status UQ

Document type: Journal Article
Sub-type: Article (original research)
Collections: Excellence in Research Australia (ERA) - Collection
2004 Higher Education Research Data Collection
School of Medicine Publications
 
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Created: Wed, 15 Aug 2007, 11:25:08 EST