How algorithmic cultural recommendation influence the marketing of cultural collections

Wilson-Barnao, Caroline (2017) How algorithmic cultural recommendation influence the marketing of cultural collections. Consumption, Markets & Culture, 20 6: 559-574. doi:10.1080/10253866.2017.1331910

Author Wilson-Barnao, Caroline
Title How algorithmic cultural recommendation influence the marketing of cultural collections
Journal name Consumption, Markets & Culture   Check publisher's open access policy
ISSN 1025-3866
Publication date 2017-06-13
Year available 2017
Sub-type Article (original research)
DOI 10.1080/10253866.2017.1331910
Open Access Status Not yet assessed
Volume 20
Issue 6
Start page 559
End page 574
Total pages 16
Place of publication Abingdon, Oxon, United Kingdom
Publisher Routledge
Language eng
Subject 3207 Social Psychology
3314 Anthropology
2002 Economics and Econometrics
1406 Marketing
Abstract Museums make their collections available online to keep pace with developments in how people access and share information. While museums have traditionally understood the notion of public access as part of their institutional remit, in this paper I draw on policy documents and qualitative interviews with Australasian cultural professionals, to examine how the discourse of access might account for the museum’s transformation from a community space to a resource that is beneficial to marketers. I use Google Arts & Culture as a case study, to suggest the terms of public access have altered to adapt to the needs of commercial “digital enclosures.” When people engage with the museum in virtual spaces data are collected. Algorithms work as a set of instructions that make it possible to search, sort and organise the data, linking together people and their online practices in order to enact a form of algorithmic cultural recommendation.
Keyword Algorithms
Cultural institutions
Big data
Social media
Digital access
Q-Index Code C1
Q-Index Status Provisional Code
Institutional Status UQ

Document type: Journal Article
Sub-type: Article (original research)
Collections: HERDC Pre-Audit
School of Communication and Arts Publications
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Created: Wed, 21 Jun 2017, 09:48:40 EST by Caroline Wilson-barnao on behalf of School of Communication and Arts