Educational brokers in global education markets

Sidhu, Ravinde (2002) Educational brokers in global education markets. Journal of Studies in International Education, 6 1 (Spring): 16-43. doi:10.1177/1028315302006001003

Author Sidhu, Ravinde
Title Educational brokers in global education markets
Journal name Journal of Studies in International Education   Check publisher's open access policy
ISSN 1028-3153
Publication date 2002-01-01
Sub-type Article (original research)
DOI 10.1177/1028315302006001003
Open Access Status Not yet assessed
Volume 6
Issue 1 (Spring)
Start page 16
End page 43
Total pages 28
Place of publication New York
Publisher Sage
Language eng
Subject C1
330106 Comparative Education
740301 Higher education
Abstract This article undertakes a text analysis of the promotional materials generated by two educational brokers, the British Council’s Education Counselling Service (ECS) and Australia’s International Development Programme (IDP-Education Australia).By focusing on the micropractices of branding, the constructions of the "international student" and "international education" are examined to uncover the relations between international education and globalisation.The conclusion reached here is that the dominant marketing messages used to brand and sell education are unevenly weighted in favour of the economic imperative.International education remains fixed in modernist spatiotemporal contexts that ignore the challenges presented by globalisation.Developing new notions of international education will require a more critical engagement with the geopolitics of knowledge and with issues of subjectivity, difference, and power.Ultimately, a more sustained and comprehensive engagement with the noneconomic dimensions of globalisation will be necessary to achieve new visions of international education.
Q-Index Code C1

Document type: Journal Article
Sub-type: Article (original research)
Collections: Excellence in Research Australia (ERA) - Collection
School of Education Publications
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Citation counts: Scopus Citation Count Cited 14 times in Scopus Article | Citations
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Created: Wed, 15 Aug 2007, 04:31:03 EST