When social psychology became less social: Prasad and the history of rumor research

Bordia, Prashant and DiFonzo, Nicholas (2002) When social psychology became less social: Prasad and the history of rumor research. Asian Journal of Social Psychology, 5 1: 49-61. doi:10.1111/1467-839X.00093


Author Bordia, Prashant
DiFonzo, Nicholas
Title When social psychology became less social: Prasad and the history of rumor research
Journal name Asian Journal of Social Psychology   Check publisher's open access policy
ISSN 1367-2223
1467-839X
Publication date 2002-04-01
Sub-type Article (original research)
DOI 10.1111/1467-839X.00093
Open Access Status Not Open Access
Volume 5
Issue 1
Start page 49
End page 61
Total pages 13
Editor L. Kwok
Place of publication Oxford, England
Publisher Blackwell
Language eng
Subject C1
380105 Social and Community Psychology
Abstract Rumor research, in general, and its delayed incorporation of the work, of rumor researcher Jamuna Prasad, in particular, exemplify how the intellectual climate of American social psychology discouraged the development of social approaches. In the present paper, we explain his conceptualization of how rumors start and spread, and explore findings from subsequent research supporting or negating his propositions. It is our contention that, although Prasad had identified the basic variables involved in rumor generation and transmission correctly, mainstream social psychological research in the 1940s did not incorporate his contributions. Instead, mirroring the Zeitgeist of American social psychology, rumor research was approached from a predominantly individual level of analysis. In the present paper, the authors have tried to resurrect some of the group-level variables from Prasad's treatment of rumor and to suggest that social psychology adopt a more 'social' approach to rumor.
Keyword Psychology, Social
Transmission
Q-Index Code C1

Document type: Journal Article
Sub-type: Article (original research)
Collection: School of Psychology Publications
 
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Created: Wed, 15 Aug 2007, 04:18:42 EST