Different Hearth, Different Worth: Sustaining an Emerging Festival in the New Cultural City of Singapore

Chang, Sharon and Mahadevan, Renuka (2017) Different Hearth, Different Worth: Sustaining an Emerging Festival in the New Cultural City of Singapore. Tourism Analysis, 22 1: 93-98. doi:10.3727/108354217X14828625279852

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Author Chang, Sharon
Mahadevan, Renuka
Title Different Hearth, Different Worth: Sustaining an Emerging Festival in the New Cultural City of Singapore
Journal name Tourism Analysis   Check publisher's open access policy
ISSN 1943-3999
1083-5423
Publication date 2017-04-10
Year available 2017
Sub-type Article (original research)
DOI 10.3727/108354217X14828625279852
Open Access Status File (Publisher version)
Volume 22
Issue 1
Start page 93
End page 98
Total pages 6
Place of publication Putnam Valley, NY United States
Publisher Cognizant Communication Corporation
Collection year 2018
Language eng
Abstract This study examines some challenges and draws lessons for a new cultural city promoting an emerging festival. This was done by considering the valuation of the festival and its determinants by foreign tourists, domestic tourists, and potential attenders (a group often ignored in the literature). For a young festival, it was encouraging to find that the festival's social value to tourists, local attenders, and potential attenders exceeded the entry fee. Overall, the Biennale was more popular with younger people, and local attenders appreciated the educational dimension of the event. This augurs well for the future of this festival. However, for the festival's sustainability, it is important to strike a balance between catering to preferences of international and local attenders as well as avoid trying to achieve multiple objectives that may lead to a dilution in the focus and identity of the new festival.
Keyword Contingent valuation
Willingness to pay
Biennale
Festival tourism
Q-Index Code C1
Q-Index Status Provisional Code
Institutional Status UQ

Document type: Journal Article
Sub-type: Article (original research)
Collections: HERDC Pre-Audit
School of Economics Publications
 
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Created: Tue, 11 Apr 2017, 09:25:48 EST by Associate Professor Renuka Mahadevan on behalf of School of Economics