No compelling positive association between ovarian hormones and wearing red clothing when using multinomial analyses

Blake, Khandis R., Dixson, Barnaby J. W., O'Dean, Siobhan M. and Denson, Thomas F. (2017) No compelling positive association between ovarian hormones and wearing red clothing when using multinomial analyses. Hormones and Behavior, 90 129-135. doi:10.1016/j.yhbeh.2017.03.005


Author Blake, Khandis R.
Dixson, Barnaby J. W.
O'Dean, Siobhan M.
Denson, Thomas F.
Title No compelling positive association between ovarian hormones and wearing red clothing when using multinomial analyses
Journal name Hormones and Behavior   Check publisher's open access policy
ISSN 1095-6867
0018-506X
Publication date 2017-04-01
Year available 2017
Sub-type Article (original research)
DOI 10.1016/j.yhbeh.2017.03.005
Open Access Status Not yet assessed
Volume 90
Start page 129
End page 135
Total pages 7
Place of publication Maryland Heights, MO United States
Publisher Academic Press
Collection year 2018
Language eng
Abstract Several studies report that wearing red clothing enhances women's attractiveness and signals sexual proceptivity to men. The associated hypothesis that women will choose to wear red clothing when fertility is highest, however, has received mixed support from empirical studies. One possible cause of these mixed findings may be methodological. The current study aimed to replicate recent findings suggesting a positive association between hormonal profiles associated with high fertility (high estradiol to progesterone ratios) and the likelihood of wearing red. We compared the effect of the estradiol to progesterone ratio on the probability of wearing: red versus non-red (binary logistic regression); red versus neutral, black, blue, green, orange, multi-color, and gray (multinomial logistic regression); and each of these same colors in separate binary models (e.g., green versus non-green). Red versus non-red analyses showed a positive trend between a high estradiol to progesterone ratio and wearing red, but the effect only arose for younger women and was not robust across samples. We found no compelling evidence for ovarian hormones increasing the probability of wearing red in the other analyses. However, we did find that the probability of wearing neutral was positively associated with the estradiol to progesterone ratio, though the effect did not reach conventional levels of statistical significance. Findings suggest that although ovarian hormones may affect younger women's preference for red clothing under some conditions, the effect is not robust when differentiating amongst other colors of clothing. In addition, the effect of ovarian hormones on clothing color preference may not be specific to the color red.
Keyword Ovulation
Red clothing
Sexual proceptivity
Fertility
Ovarian hormones
Q-Index Code C1
Q-Index Status Provisional Code
Institutional Status UQ

Document type: Journal Article
Sub-type: Article (original research)
Collections: HERDC Pre-Audit
School of Psychology Publications
 
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