Protecting the Great Barrier Reef: analysing the impact of a conservation documentary and post-viewing strategies on long-term conservation behaviour

Hofman, Karen and Hughes, Karen (2017) Protecting the Great Barrier Reef: analysing the impact of a conservation documentary and post-viewing strategies on long-term conservation behaviour. Environmental Education Research, 1-16. doi:10.1080/13504622.2017.1303820


Author Hofman, Karen
Hughes, Karen
Title Protecting the Great Barrier Reef: analysing the impact of a conservation documentary and post-viewing strategies on long-term conservation behaviour
Journal name Environmental Education Research   Check publisher's open access policy
ISSN 1469-5871
1350-4622
Publication date 2017-03-22
Sub-type Article (original research)
DOI 10.1080/13504622.2017.1303820
Open Access Status Not yet assessed
Start page 1
End page 16
Total pages 16
Place of publication Abingdon, Oxon, United Kingdom
Publisher Routledge
Collection year 2018
Language eng
Abstract Nature-based tourism experiences have the potential to change the environmental knowledge, attitudes and behavior of visitors; but such experiences may be beyond the physical and/or financial reach of many people. To influence the conservation behavior of populations world-wide, a more accessible yet equally effective strategy is required. Using an experimental design, this study explored whether a conservation documentary about Australian marine environments, together with post-viewing support materials, prompted the adoption of conservation behaviours. Questionnaires revealed environmental knowledge, attitudes and behavioural intentions rose immediately after viewing the documentary. Ten weeks later, these levels were maintained or decreased slightly for those who received post-viewing support (Facebook, help sheet or both), but decreased markedly in the control group. Results are similar to those reported in wildlife tourism studies. Implications for the use of documentaries in place of nature experiences are discussed.
Keyword Conservation documentary
Education
Post-viewing support
Nature documentary
Pro-environmental behaviour
Q-Index Code C1
Q-Index Status Provisional Code
Institutional Status UQ

Document type: Journal Article
Sub-type: Article (original research)
Collections: HERDC Pre-Audit
UQ Business School Publications
 
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Created: Tue, 04 Apr 2017, 19:56:32 EST by Karen Hofman on behalf of UQ Business School