A commentary on "conceptualising and measuring Consumer-Based Brand-Retailer-Channel Equity"

Pappu, Ravi and Quester, Pascale (2017) A commentary on "conceptualising and measuring Consumer-Based Brand-Retailer-Channel Equity". Journal of Retailing and Consumer Services, . doi:10.1016/j.jretconser.2017.02.014

Document type: Journal Article
 
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