Changing trends in the baby boomer travel market: importance of memorable experiences

Patterson, Ian, Sie, Lintje, Balderas-Cejudo, Adela and Rivera-Hernaez, Olga (2017) Changing trends in the baby boomer travel market: importance of memorable experiences. Journal of Hospitality Marketing and Management, 26 4: 347-360. doi:10.1080/19368623.2017.1255162

Author Patterson, Ian
Sie, Lintje
Balderas-Cejudo, Adela
Rivera-Hernaez, Olga
Title Changing trends in the baby boomer travel market: importance of memorable experiences
Journal name Journal of Hospitality Marketing and Management   Check publisher's open access policy
ISSN 1936-8623
Publication date 2017-01-23
Sub-type Article (original research)
DOI 10.1080/19368623.2017.1255162
Open Access Status Not yet assessed
Volume 26
Issue 4
Start page 347
End page 360
Total pages 14
Place of publication Philadelphia, PA, United States
Publisher Routledge
Language eng
Abstract Globally, the number of baby boomers who are age 60 years and over are expected to more than double, from 841 million people in 2013 to more than 2 billion in 2050. In recent years, boomers have demonstrated that they are willing participants in new and memorable experiences where they can learn and broaden their minds through travel to new locations and to learn more about different cultures through a variety of first-hand experiences. As a result, the numbers of baby boomer travelers over 60 years of age have grown substantially from 593 million international travelers in 1999, which has been forecast to exceed 2 billion trips per annum by 2050. The hotel and resort industry needs to respond to their changing needs, and allow guests to achieve memorable experiences in exotic and different destinations as well as through the provision of hotel design that is inextricably linked to the place they are visiting. This article outlines the changing sociodemographic trends of baby boomers, examines their need for different hotel and resort experiences in an expanding market place, and concludes with a discussion of key marketing considerations.
Keyword Baby boomers
Hotel and resort services
Hotel design
Memorable experiences
Q-Index Code C1
Q-Index Status Provisional Code
Institutional Status UQ
Additional Notes Published online: 23 Jan 2017

Document type: Journal Article
Sub-type: Article (original research)
Collections: HERDC Pre-Audit
UQ Business School Publications
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Citation counts: Scopus Citation Count Cited 1 times in Scopus Article | Citations
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Created: Mon, 20 Mar 2017, 09:39:59 EST by Karen Morgan on behalf of UQ Business School