VFR travel: a viable market for tourism crisis and disaster recovery?

Backer, Elisa and Ritchie, Brent W. (2017) VFR travel: a viable market for tourism crisis and disaster recovery?. International Journal of Tourism Research, 19 4: 400-411. doi:10.1002/jtr.2102

Author Backer, Elisa
Ritchie, Brent W.
Title VFR travel: a viable market for tourism crisis and disaster recovery?
Journal name International Journal of Tourism Research   Check publisher's open access policy
ISSN 1522-1970
Publication date 2017-02-10
Year available 2017
Sub-type Article (original research)
DOI 10.1002/jtr.2102
Open Access Status File (Author Post-print)
Volume 19
Issue 4
Start page 400
End page 411
Total pages 12
Place of publication Chichester, West Sussex United Kingdom
Publisher John Wiley & Sons
Language eng
Abstract Rebuilding tourist arrivals after crises/disasters is important. However, tourism may have negative impacts in terms of interfering with the destination recovery efforts, and adding distress to local residents. Therefore, consideration should be placed on timing tourism marketing as well as the market segments most suitable to target. This paper integrates both medical literature and tourism literature to consider whether Visiting Friends and Relatives (VFR) travel may be viable for destinations to consider after crises/disasters. The authors conclude that VFR travel offers both benefits and risks and recommends that only domestic VFR travellers are targeted to aid destination recovery. Future research avenues are also outlined.
Keyword Natural disaster
Destination recovery
VFR travel
Visiting friends and relatives
Market segmentation
Local residents
Q-Index Code C1
Q-Index Status Provisional Code
Institutional Status UQ

Document type: Journal Article
Sub-type: Article (original research)
Collections: HERDC Pre-Audit
UQ Business School Publications
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Citation counts: TR Web of Science Citation Count  Cited 1 times in Thomson Reuters Web of Science Article | Citations
Scopus Citation Count Cited 2 times in Scopus Article | Citations
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