Attitudes of the European printing industry towards innovative combinations of print and digital

Tiekstra, Sanne, Držková, Markéta, Miranda, Paula, Isaías, Pedro, Vehmas, Kaisa and Seisto, Anu (2016) Attitudes of the European printing industry towards innovative combinations of print and digital. Journal of Print and Media Technology Research, 5 2: 159-172.

Author Tiekstra, Sanne
Držková, Markéta
Miranda, Paula
Isaías, Pedro
Vehmas, Kaisa
Seisto, Anu
Title Attitudes of the European printing industry towards innovative combinations of print and digital
Journal name Journal of Print and Media Technology Research
ISSN 2414-6250
2223-8905
Publication date 2016-06
Sub-type Article (original research)
Open Access Status Not yet assessed
Volume 5
Issue 2
Start page 159
End page 172
Total pages 14
Place of publication Darmstadt, Germany
Publisher The International Association of Research Organizations for the Information, Media and Graphic Arts Industries
Collection year 2017
Language eng
Abstract The present study reports a European industry survey of the state and future of innovative printing. In this study, we have defined innovative printing as printed electronics, printed intelligence, printed functionalities, combining print with digital (e.g. providing digital solutions for Quick Response codes or augmented reality), and similar products and services. Experiences and inputs from industry representatives were collected through a survey to provide viewpoints on how print media and packaging could be developed and used in the future and how the industry can utilize this knowledge from the academia for the benefit of their customers and the consumers. Based on the results, it may be concluded that (1) European printing companies do see a possible future in innovative printing, (2) besides the possibility of increased costs, the lack of market demand is the most important factor preventing companies embracing this technology, and (3) in general the approach and vision of the industry is similar across all of Europe. However, Western European printing houses appear to be more active in the field of innovative printing as defined here, whilst in Eastern Europe the technology is currently focusing on special effects and personalized printing, suggesting a possible delay in the implementation of innovative printing technologies as a whole.
Keyword Innovation
Printing
Europe
Prospective study
Q-Index Code C1
Q-Index Status Provisional Code
Institutional Status Non-UQ

Document type: Journal Article
Sub-type: Article (original research)
Collections: HERDC Pre-Audit
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Created: Tue, 22 Nov 2016, 16:11:20 EST by Pedro Isaias on behalf of Institute for Teaching and Learning Innovation