The impact of Enterprise 2.0 on SMEs

Antunes, Diogo and Isaias, Pedro (2014). The impact of Enterprise 2.0 on SMEs. In Pedro Isaías and Katherine Blashki (Ed.), Human-computer interfaces and interactivity: emergent research and applications (pp. 157-172) Hershey, PA, United States: IGI Global. doi:10.4018/978-1-4666-6228-5.ch009


Author Antunes, Diogo
Isaias, Pedro
Title of chapter The impact of Enterprise 2.0 on SMEs
Title of book Human-computer interfaces and interactivity: emergent research and applications
Place of Publication Hershey, PA, United States
Publisher IGI Global
Publication Year 2014
Sub-type Research book chapter (original research)
DOI 10.4018/978-1-4666-6228-5.ch009
Open Access Status Not Open Access
ISBN 9781466662285
9781466662292
146666228X
Editor Pedro Isaías
Katherine Blashki
Chapter number 9
Start page 157
End page 172
Total pages 16
Total chapters 16
Language eng
Abstract/Summary Enterprise 2.0 has been part of the business sector vocabulary for quite some time now. Web 2.0's revolutionary philosophy and applications have been absorbed by various areas of society. The success of the business sector benefits from a client-oriented approach, so when the benefits of a user-centric Web became evident, adopting it was the natural next step. Enterprise 2.0 presents advantages mainly in two areas: within organizations, as they enable communication through new dynamic methods of communication and interaction, in order to enhance efficiency and productivity; and between companies and customers, suppliers, and partners, as they increase both revenue and customer satisfaction and promote cooperation and co-creation to improve services or products. This chapter illustrates the reality of Small and Medium Enterprises' (SMEs) adoption of Web 2.0. An online questionnaire was developed to assess numerous SMEs in Portugal to understand if and how Web 2.0 implementation is taking place.
Q-Index Code B1
Q-Index Status Provisional Code
Institutional Status Non-UQ

Document type: Book Chapter
Collection: Institute for Teaching and Learning Innovation Publications
 
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Created: Tue, 22 Nov 2016, 05:02:53 EST by Pedro Isaias on behalf of Institute for Teaching and Learning Innovation