Monitoring of real interaction in marketing websites: Australia and Portugal's perspective

Issa, Tomayess and Isaias, Pedro (2012). Monitoring of real interaction in marketing websites: Australia and Portugal's perspective. In: Proceedings of the 2nd Workshop on Context-awareness in Retrieval and Recommendation. Workshop on Context-awareness in Retrieval and Recommendation (CARR 2012), Lisbon, Portugal, (26-29). 14 February 2012. doi:10.1145/2162102.2162108


Author Issa, Tomayess
Isaias, Pedro
Title of paper Monitoring of real interaction in marketing websites: Australia and Portugal's perspective
Conference name Workshop on Context-awareness in Retrieval and Recommendation (CARR 2012)
Conference location Lisbon, Portugal
Conference dates 14 February 2012
Proceedings title Proceedings of the 2nd Workshop on Context-awareness in Retrieval and Recommendation
Journal name ACM International Conference Proceeding Series
Place of Publication New York, United States
Publisher ACM
Publication Year 2012
Sub-type Fully published paper
DOI 10.1145/2162102.2162108
Open Access Status Not yet assessed
ISBN 9781450311922
Start page 26
End page 29
Total pages 4
Language eng
Abstract/Summary This paper discusses the importance of monitoring real interaction in marketing websites. Real interaction becomes indispensable in marketing websites, as designers can track users' behaviour toward the website to achieve both users and designers specific objectives. Real interaction has been either not fully considered or totally ignored in methodologies for information systems, marketing, and website development, as it needs training and specialists to interpret the statistical outcomes. This empirical evidence was collected using quantitative and qualitative approaches, which were employed in both Australia and Portugal. Survey data were gathered from 103 Australian and Portuguese respondents. The study released interesting results, which indicated that real interaction is very important in the website development process, in attracting more users to the websites and increasing the client's profit. It is important that clients should respond rapidly to users' comments. Finally, before real interaction is adopted in the website development process, privacy and security should be considered.
Keyword Marketing methodology
Portugal
Real interaction
Australia
Q-Index Code E1
Q-Index Status Provisional Code
Institutional Status Non-UQ

Document type: Conference Paper
Collection: Institute for Teaching and Learning Innovation Publications
 
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Created: Mon, 14 Nov 2016, 21:47:21 EST by Pedro Isaias on behalf of Institute for Teaching and Learning Innovation