Modelling loyalty and behavioural change intentions of busway passengers: a case study of Brisbane, Australia

Sui, Tao, Corcoran, Jonathan and Mateo-Babiano, Iderlina (2016) Modelling loyalty and behavioural change intentions of busway passengers: a case study of Brisbane, Australia. IATSS Research, . doi:10.1016/j.iatssr.2016.10.001


Author Sui, Tao
Corcoran, Jonathan
Mateo-Babiano, Iderlina
Title Modelling loyalty and behavioural change intentions of busway passengers: a case study of Brisbane, Australia
Journal name IATSS Research   Check publisher's open access policy
ISSN 0386-1112
Publication date 2016-01-01
Year available 2016
Sub-type Article (original research)
DOI 10.1016/j.iatssr.2016.10.001
Open Access Status Not yet assessed
Total pages 10
Place of publication Tokyo, Japan
Publisher International Association of Traffic and Safety Sciences
Collection year 2017
Language eng
Abstract Understanding public transport passengers' loyalty has received growing research attention, given its potential to inform the long-term market management of a public transport service. However, the nature of public transport passengers' loyalty is arguably yet to be fully understood concerning its relationship to passengers' captivity and attitudes towards private car use, and their intentions to change their modal use. Hence questions remain largely unexplored that: Is public transport passengers' loyalty a result of a preferred or constrained choice? And does their loyalty have the potential to encourage more sustainable transport modal use patterns? Drawing on the busway network in Brisbane, Australia, as the case study, this paper aims to broaden the research on public transport passengers' loyalty by addressing these questions. Through developing a series of linear regression models, our findings highlight: (1) busway passengers were influenced by preferential (the experience of riding the busway service), moral (pro-environmental concerns) and constraint (cost of busway and car use) considerations; and (2) the potential of loyalty to alleviate busway passengers' intentions to shift to private car use for their trip-making. Through these findings, a series of implications are developed with the potential for the improvement of busway service and travel demand management to encourage more sustainable transport especially within a highly motorised context. Future research is encouraged to provide more evidence concerning passenger loyalty and their public transport use.
Keyword Public transport
Loyalty
Captivity
Attitudes
Modal choice behaviour
Q-Index Code C1
Q-Index Status Provisional Code
Institutional Status UQ

Document type: Journal Article
Sub-type: Article (original research)
Collections: School of Geography, Planning and Environmental Management Publications
HERDC Pre-Audit
 
Versions
Version Filter Type
Citation counts: Google Scholar Search Google Scholar
Created: Mon, 14 Nov 2016, 21:44:52 EST by Dr Iderlina Mateo-Babiano on behalf of School of Geography, Planning & Env Management