Web 2.0 tools adoption model: a study on online retailers

Isaias, Pedro and Coelho, Fabio (2013) Web 2.0 tools adoption model: a study on online retailers. International Journal of Information Communication Technologies and Human Development, 5 3: 64-79. doi:10.4018/jicthd.2013070104


Author Isaias, Pedro
Coelho, Fabio
Title Web 2.0 tools adoption model: a study on online retailers
Journal name International Journal of Information Communication Technologies and Human Development   Check publisher's open access policy
ISSN 1935-5661
1935-567X
Publication date 2013-07-01
Sub-type Article (original research)
DOI 10.4018/jicthd.2013070104
Open Access Status Not yet assessed
Volume 5
Issue 3
Start page 64
End page 79
Total pages 16
Place of publication Hershey, PA, United States
Publisher IGI Global
Language eng
Abstract The Internet has become a major sales platform, assuming an emergent importance in increasing the economic growth of businesses. Web 2.0 has been a very important change in the way people use the internet and it has created an impact in all sectors of society. This study emphasises the importance of including Web 2.0 tools in online retailing as a contribution for success. The focus of this research lies in Portuguese online retailers and the elaboration of an adoption model for Web 2.0 tools. Through an observation of the 36 most visited Portuguese e-Commerce websites, it was possible to gather information on their adoption patterns of these tools. Social networks, Rich Internet Applications, mashups and Really Simple Syndication were the most popular tools, while semantic search, wikis and blogs were the least implemented. These and other aspects were gathered and then used to build a Web 2.0 adoption model.
Keyword Adoption model
Business 2.0
E-Commerce
Portuguese online retailers
Web 2.0 tools
Website design
Q-Index Code C1
Q-Index Status Provisional Code
Institutional Status Non-UQ

Document type: Journal Article
Sub-type: Article (original research)
Collection: Institute for Teaching and Learning Innovation Publications
 
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Created: Mon, 14 Nov 2016, 20:05:15 EST by Pedro Isaias on behalf of Institute for Teaching and Learning Innovation