Advertising and popular culture in japan

Rix A. (1992) Advertising and popular culture in japan. Japanese Studies, 12 2: 44-51. doi:10.1080/10371399208521908

Author Rix A.
Title Advertising and popular culture in japan
Journal name Japanese Studies   Check publisher's open access policy
ISSN 1469-9338
Publication date 1992-09-01
Sub-type Article (original research)
DOI 10.1080/10371399208521908
Open Access Status Not yet assessed
Volume 12
Issue 2
Start page 44
End page 51
Total pages 8
Language eng
Subject 3316 Cultural Studies
3320 Political Science and International Relations
3312 Sociology and Political Science
1202 Building
Abstract There can be no doubt about the exposure of Japanese society and culture to advertising. It is pervasive and, for some, invasive. Japan’s media society has made Japanese advertising into a multinational business in its own right; at home, it has become an art form. This essay will examine what little information is available to us in English about Japanese advertising, and place it in the context of Western popular culture studies of Japan.
Q-Index Code C1
Q-Index Status Provisional Code
Institutional Status Unknown

Document type: Journal Article
Sub-type: Article (original research)
Collection: Scopus Import - Archived
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Created: Tue, 04 Oct 2016, 12:28:59 EST by System User