Measuring environmentally sustainable tourist behaviour

Juvan, Emil and Dolnicar, Sara (2016) Measuring environmentally sustainable tourist behaviour. Annals of Tourism Research, 59 30-44. doi:10.1016/j.annals.2016.03.006

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Author Juvan, Emil
Dolnicar, Sara
Title Measuring environmentally sustainable tourist behaviour
Journal name Annals of Tourism Research   Check publisher's open access policy
ISSN 0160-7383
Publication date 2016-07-01
Year available 2013
Sub-type Article (original research)
DOI 10.1016/j.annals.2016.03.006
Open Access Status Not yet assessed
Volume 59
Start page 30
End page 44
Total pages 15
Place of publication Kidlington, Oxford, United Kingdom
Publisher Pergamon Press
Language eng
Subject 3303 Development
1409 Tourism, Leisure and Hospitality Management
Abstract This study reveals substantial variation in estimates of the proportion of tourists behaving in an environmentally sustainable manner. Results indicate that the variation is explained by (1) definitions of environmentally sustainable tourist behaviour including—or not including—intent to protect the environment and (2) the use of either unprompted open-ended or prompted closed questions. The latter are associated with respondent’s tendencies to respond in a socially desirable way, thus artificially inflating the occurrence of environmentally sustainable tourist behaviour by as much as 74 per cent. Unprompted open-ended questions are not susceptible to social desirability bias. Future studies into environmentally sustainable tourist behaviour should measure actual observed behaviour. If this is not possible, unprompted open-ended approaches are recommended.
Keyword Environmentally sustainable tourist behaviour
Social desirability bias
Survey research Questionnaire design
Q-Index Code C1
Q-Index Status Provisional Code
Grant ID DP110101347
Institutional Status UQ

Document type: Journal Article
Sub-type: Article (original research)
Collections: HERDC Pre-Audit
UQ Business School Publications
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Citation counts: TR Web of Science Citation Count  Cited 5 times in Thomson Reuters Web of Science Article | Citations
Scopus Citation Count Cited 6 times in Scopus Article | Citations
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Created: Sat, 10 Sep 2016, 00:37:31 EST by Karen Morgan on behalf of Learning and Research Services (UQ Library)