Optimal Advertising Under Conditions of Risk Aversion

Metwally M. (1979) Optimal Advertising Under Conditions of Risk Aversion. Economic Analysis and Policy, 9 1: 60-65. doi:10.1016/S0313-5926(79)50004-6


Author Metwally M.
Title Optimal Advertising Under Conditions of Risk Aversion
Journal name Economic Analysis and Policy   Check publisher's open access policy
ISSN 0313-5926
Publication date 1979-01-01
Sub-type Article (original research)
DOI 10.1016/S0313-5926(79)50004-6
Volume 9
Issue 1
Start page 60
End page 65
Total pages 6
Publisher Elsevier
Subject 2002 Cultural Studies
Q-Index Code C1
Q-Index Status Provisional Code
Institutional Status Unknown

Document type: Journal Article
Sub-type: Article (original research)
Collection: Scopus Import - Archived
 
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Created: Tue, 16 Aug 2016, 11:34:00 EST by System User