Marketing simulations in tertiary institutions: A review and future directions

Perry C. and Euler T. (1989) Marketing simulations in tertiary institutions: A review and future directions. European Journal of Marketing, 23 4: 40-49. doi:10.1108/EUM0000000000564


Author Perry C.
Euler T.
Title Marketing simulations in tertiary institutions: A review and future directions
Journal name European Journal of Marketing   Check publisher's open access policy
ISSN 0309-0566
Publication date 1989-04-01
Sub-type Article (original research)
DOI 10.1108/EUM0000000000564
Volume 23
Issue 4
Start page 40
End page 49
Total pages 10
Subject 1406 Marketing
Abstract Only three of several pre-1985 marketing simulations appear to remain available to Asian and Pacific marketing educators. These were included in a previous review of eight marketing simulations by Faria [1]. However, five more simulations have become available since 1985. The time is right, therefore, for a modern review of marketing simulations, to assist marketing educators to choose among them.
Q-Index Code C1
Q-Index Status Provisional Code
Institutional Status Unknown

Document type: Journal Article
Sub-type: Article (original research)
Collection: Scopus Import - Archived
 
Versions
Version Filter Type
Citation counts: Scopus Citation Count Cited 2 times in Scopus Article | Citations
Google Scholar Search Google Scholar
Created: Tue, 12 Jul 2016, 12:24:41 EST by System User