Poster papers: Consumer Satisfaction with Over-the-counter Products in Pharmacy and Non-Pharmacy Students

Benrimoj S.I. and Reisenwitz T.H. (1986) Poster papers: Consumer Satisfaction with Over-the-counter Products in Pharmacy and Non-Pharmacy Students. Journal of Pharmaceutical Marketing & Management, 1 1: 69-76. doi:10.3109/J058v01n01_07


Author Benrimoj S.I.
Reisenwitz T.H.
Title Poster papers: Consumer Satisfaction with Over-the-counter Products in Pharmacy and Non-Pharmacy Students
Journal name Journal of Pharmaceutical Marketing & Management
ISSN 1540-8574
Publication date 1986-01-01
Sub-type Article (original research)
DOI 10.3109/J058v01n01_07
Volume 1
Issue 1
Start page 69
End page 76
Total pages 8
Subject 1406 Marketing
2736 Pharmacology (medical)
2700 Medicine
Abstract Much of the work in the area of consumer satisfaction and dissatisfaction has revolved around dissatisfaction and complaining behavior (Anderson, Gunter, Altimus and Pittman, 1973). This is indeed an interesting phenomenon when one notes that a relatively small percentage (generally less than one-third) of consumers formally complain when dissatisfied (Trawick and Swan, 1979). Many of the numerous products and services on today's market prove to be unsatisfactory to consumers (Moore, Shuptrine and Thomas, 1979). Interest in this particular field of complaint behavior has resulted in a number of studies focusing on differences between complainers and noncomplainers, effects of purchase expectations being confirmed or denied, and descriptions of consumer problem areas (Bearden, Tee1 and Crockett, 1980).
Q-Index Code C1
Q-Index Status Provisional Code
Institutional Status Unknown

Document type: Journal Article
Sub-type: Article (original research)
Collection: Scopus Import
 
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