Public relations and the public interest

Johnston, Jane Public relations and the public interest. New York, NY United States: Routledge, 2016. doi:10.4324/9781315737034

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Author Johnston, Jane
Title Public relations and the public interest
Place of Publication New York, NY United States
Publisher Routledge
Publication year 2016
Sub-type Research book (original research)
DOI 10.4324/9781315737034
Open Access Status Not Open Access
ISBN 9781138830844
9871315737034
Language eng
Start page 1
End page 213
Total number of pages 213
Year available 2016
Subjects 1200 Arts and Humanities
3300 Social Sciences
2000 Economics, Econometrics and Finance
1400 Business, Management and Accounting
Abstract/Summary In this book, Johnston seeks to put the public interest onto the public relations 'radar', arguing the need for its clear articulation into mainstream public relations discourse. This book examines literature from a range of fields and disciplines to develop a clearer understanding of the concept, and then considers this within the theory and practice of public relations. The book's themes include the role of language and discourse in establishing successful public interest PR and in perpetuating power imbalances; intersections between CSR, governance, law and the public interest; and how activism and social media have invigorated community control of the public interest. Chapters explore the role of the public interest, including cross-cultural and multicultural challenges, community and internal consultation, communication choices and listening to minorities and subaltern publics.
Q-Index Code A1
Q-Index Status Provisional Code
Institutional Status UQ

 
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Created: Tue, 24 May 2016, 13:23:36 EST by System User on behalf of School of Communication and Arts