International university students’ travel risk perceptions: an exploratory study

Deng, Ruiqi and Ritchie, Brent W. (2016) International university students’ travel risk perceptions: an exploratory study. Current Issues in Tourism, 1-22. doi:10.1080/13683500.2016.1142939

Author Deng, Ruiqi
Ritchie, Brent W.
Title International university students’ travel risk perceptions: an exploratory study
Journal name Current Issues in Tourism   Check publisher's open access policy
ISSN 1368-3500
Publication date 2016-05-04
Year available 2016
Sub-type Article (original research)
DOI 10.1080/13683500.2016.1142939
Open Access Status Not yet assessed
Start page 1
End page 22
Total pages 22
Place of publication Abingdon, Oxon, United Kingdom
Publisher Routledge
Language eng
Abstract Tourism researchers have identified the impact of perceived risk on destination choice and travel behaviour, and differences in general traveller risk perceptions based on both traveller and trip characteristics. However, such research has neglected the travel of international university students, despite the expansion and economic importance of this market. This paper outlines an exploratory study conducted on international university students studying at an Australian university. A total of 407 valid responses from the sample were achieved. Factor analysis identified four main risk factors which were labelled ‘human-induced risk’, ‘social–psychological risk’, ‘financial risk’, and ‘health risk’. Student origins were found to influence risk perceptions. In particular, Asian students perceived higher levels of human-induced and social–psychological risks compared with students primarily from America and Europe. Travel experience and repeat visitation significantly reduced risk factors apart from health risks. Financial risks were higher for students planning to travel in Australia compared with Asia and America. The implications for destination marketing are considered, and future research avenues based on the results are outlined.
Keyword International education
Risk perceptions
Travel risks
Q-Index Code C1
Q-Index Status Provisional Code
Institutional Status UQ

Document type: Journal Article
Sub-type: Article (original research)
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UQ Business School Publications
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Created: Tue, 17 May 2016, 10:27:26 EST by System User on behalf of Learning and Research Services (UQ Library)