Smart tourism challenges

Gretzel, Ulrike, Reino, Sofia, Kopera, Sebastian and Koo, Chulmo (2015) Smart tourism challenges. Journal of Tourism, 16 1: 41-47.

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Author Gretzel, Ulrike
Reino, Sofia
Kopera, Sebastian
Koo, Chulmo
Title Smart tourism challenges
Journal name Journal of Tourism
ISSN 0972-7310
Publication date 2015
Sub-type Article (original research)
Volume 16
Issue 1
Start page 41
End page 47
Total pages 7
Place of publication Srinagar, India
Publisher Centre for Mountain Tourism and Hospitality Studies (CMTHS), HNB Garhwal Central University
Collection year 2016
Language eng
Abstract This paper defines smart tourism as tourism supported by integrated efforts at a destination to find innovative ways to collect and aggregate/harness data derived from physical infrastructure, social connections, government/organizational sources and human bodies/minds in combination with the use of advanced technologies to transform that data into enhanced experiences and business value propositions with a clear focus on efficiency, sustainability and enriched experiences during the trip. It delineates smart tourism from general etourism and describes the experience smart tourists are expected to have at smart destinations. The paper then discusses a series of challenges currently neglected in the practical smart tourism agendas and the academic literature.
Keyword Smart tourism
Tourism experience
Digital ecosystem
Digital footprint
Q-Index Code CX
Q-Index Status Provisional Code
Institutional Status UQ

Document type: Journal Article
Sub-type: Article (original research)
Collections: Non HERDC
UQ Business School Publications
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Created: Tue, 29 Mar 2016, 10:22:16 EST by Karen Morgan on behalf of UQ Business School