The hunt for online hotel deals: how online travelers’ cognition and affection influence their booking intentions

Chen, Hsiangting Shatina, Phelan, Kelly Virginia and Chang, Hyo Jung (Julie) (2016) The hunt for online hotel deals: how online travelers’ cognition and affection influence their booking intentions. Journal of Quality Assurance in Hospitality and Tourism, 17 3: 333-350. doi:10.1080/1528008X.2015.1077186


Author Chen, Hsiangting Shatina
Phelan, Kelly Virginia
Chang, Hyo Jung (Julie)
Title The hunt for online hotel deals: how online travelers’ cognition and affection influence their booking intentions
Journal name Journal of Quality Assurance in Hospitality and Tourism   Check publisher's open access policy
ISSN 1528-0098
1528-008X
Publication date 2016-03-04
Year available 2016
Sub-type Article (original research)
DOI 10.1080/1528008X.2015.1077186
Open Access Status Not Open Access
Volume 17
Issue 3
Start page 333
End page 350
Total pages 18
Place of publication Philadelphia, PA, United States
Publisher Routledge
Language eng
Abstract The purpose of this study was to investigate the factors that influence travelers’ decision-making process while searching and booking hotel deals. This study indicated that consumers’ cognition directly and significantly influenced their intent to book hotel deals. Although consumers’ affection did not have a positive and significant influence on booking intentions in general, consumers’ tendency toward being a market maven moderated the effect in consumers’ emotions of deal-searching. The findings suggested that hospitality marketers should develop promotional messages that are tailored to evoke consumers’ cognitive and affective states in terms of their tendency to be a market maven
Keyword Deal-proneness
Hotel bookings
Online travel websites
The cognitive-affective-conative approach
Q-Index Code C1
Q-Index Status Provisional Code
Institutional Status UQ

Document type: Journal Article
Sub-type: Article (original research)
Collections: HERDC Pre-Audit
UQ Business School Publications
 
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