Does more education mean less fun? A comparison of two animal presentations

Mann-Lang, J.B., Ballantyne, R. and Packer, J. (2016) Does more education mean less fun? A comparison of two animal presentations. International Zoo Yearbook, 50 1: 155-164. doi:10.1111/izy.12114

Author Mann-Lang, J.B.
Ballantyne, R.
Packer, J.
Title Does more education mean less fun? A comparison of two animal presentations
Journal name International Zoo Yearbook   Check publisher's open access policy
ISSN 1748-1090
Publication date 2016-01-01
Year available 2016
Sub-type Article (original research)
DOI 10.1111/izy.12114
Open Access Status Not Open Access
Volume 50
Issue 1
Start page 155
End page 164
Total pages 10
Place of publication Chichester, West Sussex, United Kingdom
Publisher Wiley-Blackwell Publishing
Formatted abstract
Animal presentations have the potential to reach zoo and aquarium visitors with powerful conservation messages that inspire environmentally responsible behaviour. However, there is limited information available on the style of presentation that would be most effective in achieving the greatest impact. This research study was designed to investigate the impact of two differently designed dolphin presentations on conservation-learning outcomes and overall enjoyment of visitors. The results showed that increasing the educational content of the presentation enhanced visitor learning considerably, without detracting from their enjoyment of the presentation. The research provides evidence for the value of animal presentations in the conservation-education programmes of zoos and aquariums, and provides suggestions of how to increase the impact of such presentations.
Keyword Animal presentation
Zoological institutions
Q-Index Code C1
Q-Index Status Provisional Code
Institutional Status UQ

Document type: Journal Article
Sub-type: Article (original research)
Collections: HERDC Pre-Audit
UQ Business School Publications
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Citation counts: Scopus Citation Count Cited 2 times in Scopus Article | Citations
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