Food events in lifestyle and travel

Getz, Donald, Andersson, Tommy, Vujicic, Sanja and Robinson, Richard N. S. (2015) Food events in lifestyle and travel. Event Management, 19 3: 407-419. doi:10.3727/152599515X14386220874968

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Author Getz, Donald
Andersson, Tommy
Vujicic, Sanja
Robinson, Richard N. S.
Title Food events in lifestyle and travel
Journal name Event Management   Check publisher's open access policy
ISSN 1525-9951
1943-4308
Publication date 2015-01-01
Year available 2015
Sub-type Article (original research)
DOI 10.3727/152599515X14386220874968
Open Access Status File (Publisher version)
Volume 19
Issue 3
Start page 407
End page 419
Total pages 13
Place of publication Putnam Valley, NY United States
Publisher Cognizant Communication Corporation
Language eng
Abstract A large-scale survey of food lovers revealed the critical importance of planned events in their lifestyles and travel. Details provided in this article include participation frequencies for various food-related events, segmentation based on food-event attendance, and the differences between segments in terms of preferences for enjoyment events versus learning events. The small segment most likely to travel for food experiences, called dynamic foodies, prefers specialist learning events. The much larger segment, called active foodies, prefers enjoyment events, suggesting that higher levels of involvement translate into demand for more specialized benefits. Conclusions are drawn for food events and their marketing, and for destination development and marketing to food tourists. Research needs are identified.
Keyword Food events
Food tourism
Lifestyle
Segmentation
"Foodies"
Q-Index Code C1
Q-Index Status Provisional Code
Institutional Status UQ

Document type: Journal Article
Sub-type: Article (original research)
Collections: Official 2016 Collection
UQ Business School Publications
 
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Created: Fri, 26 Feb 2016, 01:58:13 EST by Karen Morgan on behalf of UQ Business School