Co-benefits of addressing climate change can motivate action around the world

Bain, Paul G., Milfont, Taciano L., Kashima, Yoshihisa, Bilewicz, Michał, Doron, Guy, Garoarsdottir, Ragna B., Gouveia, Valdiney V., Guan, Yanjun, Johansson, Lars-Olof, Pasquali, Carlota, Corral-Verdugo, Victor, Aragones, Juan Ignacio, Utsugi, Akira, Demarque, Christophe, Otto, Siegmar, Park, Joonha, Soland, Martin, Steg, Linda, Gonzalez, Roberto, Lebedeva,Nadezhda, Madsen,Ole Jacob, Wagner, Claire, Akotia, Charity S., Kurz, Tim, Saiz, José L., Schultz, P. Wesley, Einarsdottir, Gró and Saviolidis,Nina M. (2016) Co-benefits of addressing climate change can motivate action around the world. Nature Climate Change, 6 2: 154-157. doi:10.1038/nclimate2814

Author Bain, Paul G.
Milfont, Taciano L.
Kashima, Yoshihisa
Bilewicz, Michał
Doron, Guy
Garoarsdottir, Ragna B.
Gouveia, Valdiney V.
Guan, Yanjun
Johansson, Lars-Olof
Pasquali, Carlota
Corral-Verdugo, Victor
Aragones, Juan Ignacio
Utsugi, Akira
Demarque, Christophe
Otto, Siegmar
Park, Joonha
Soland, Martin
Steg, Linda
Gonzalez, Roberto
Madsen,Ole Jacob
Wagner, Claire
Akotia, Charity S.
Kurz, Tim
Saiz, José L.
Schultz, P. Wesley
Einarsdottir, Gró
Saviolidis,Nina M.
Title Co-benefits of addressing climate change can motivate action around the world
Journal name Nature Climate Change   Check publisher's open access policy
ISSN 1758-6798
Publication date 2016-02-01
Year available 2015
Sub-type Article (original research)
DOI 10.1038/nclimate2814
Open Access Status Not Open Access
Volume 6
Issue 2
Start page 154
End page 157
Total pages 4
Place of publication London, United Kingdom
Publisher Nature Publishing Group
Language eng
Subject 2301 Environmental Science (miscellaneous)
3301 Social Sciences (miscellaneous)
Abstract Personal and political action on climate change is traditionally thought to be motivated by people accepting its reality and importance. However, convincing the public that climate change is real faces powerful ideological obstacles1, 2, 3, 4, and climate change is slipping in public importance in many countries5, 6. Here we investigate a different approach, identifying whether potential co-benefits of addressing climate change7 could motivate pro-environmental behaviour around the world for both those convinced and unconvinced that climate change is real. We describe an integrated framework for assessing beliefs about co-benefits8, distinguishing social conditions (for example, economic development, reduced pollution or disease) and community character (for example, benevolence, competence). Data from all inhabited continents (24 countries; 6,196 participants) showed that two co-benefit types, Development (economic and scientific advancement) and Benevolence (a more moral and caring community), motivated public, private and financial actions to address climate change to a similar degree as believing climate change is important. Critically, relationships were similar for both convinced and unconvinced participants, showing that co-benefits can motivate action across ideological divides. These relationships were also independent of perceived climate change importance, and could not be explained by political ideology, age, or gender. Communicating co-benefits could motivate action on climate change where traditional approaches have stalled.
Keyword Climate-change mitigation
Q-Index Code C1
Q-Index Status Provisional Code
Institutional Status UQ
Additional Notes Published online 28 September 2015

Document type: Journal Article
Sub-type: Article (original research)
Collections: Official 2016 Collection
School of Psychology Publications
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