Community motivations to engage in conservation behavior to conserve the Sumatran Orangutan

Nilsson, Danielle, Gramotnev, Galina, Baxter, Greg, Butler, James R. A., Wich, Serge A. and McAlpine, Clive A. (2016) Community motivations to engage in conservation behavior to conserve the Sumatran Orangutan. Conservation Biology, 30 4: 816-826. doi:10.1111/cobi.12650

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Author Nilsson, Danielle
Gramotnev, Galina
Baxter, Greg
Butler, James R. A.
Wich, Serge A.
McAlpine, Clive A.
Title Community motivations to engage in conservation behavior to conserve the Sumatran Orangutan
Journal name Conservation Biology   Check publisher's open access policy
ISSN 0888-8892
Publication date 2016-01-01
Year available 2016
Sub-type Article (original research)
DOI 10.1111/cobi.12650
Open Access Status File (Author Post-print)
Volume 30
Issue 4
Start page 816
End page 826
Total pages 11
Place of publication Hoboken, NJ, United States
Publisher Wiley-Blackwell Publishing
Language eng
Subject 1105 Ecology, Evolution, Behavior and Systematics
2303 Ecology
2309 Nature and Landscape Conservation
Abstract Community-based conservation programs in developing countries often assume that heteronomous motivation (e.g. extrinsic incentives such as economic rewards and pressure or coercion to act) will motivate local communities to adopt conservation behaviors. However, this may not be as effective or sustainable as autonomous motivations (e.g. an intrinsic desire to act due to inherent enjoyment or self-identification with a behavior and through freedom of choice). This paper analyses the comparative effectiveness of heteronomous versus autonomous approaches to community-based conservation programs, using the example of Sumatran orangutan (Pongo abelii) conservation in Indonesia. Comparing three case study villages employing differing program designs, we found that heteronomous motivations (e.g. income from tourism) led to a change in self-reported behavior towards orangutan protection. However, they were ineffective in changing selfreported behavior towards forest (i.e. orangutan habitat) protection. The most effective approach to creating self-reported behavior change throughout the community was with a combination of autonomous and heteronomous motivations. Individuals who were heteronomously motivated to protect the orangutan were found to be more likely to have changed attitudes than their self-reported behavior. These findings demonstrate that the current paradigm of motivating communities in developing countries to adopt conservation behaviors primarily through monetary incentives and rewards should also consider integrating autonomous motivational techniques which promote the intrinsic values of conservation. Such a combination will have a greater potential to achieve sustainable and cost-effective conservation outcomes. Our results highlight the importance of in-depth sociopsychological analyses to assist the design and implementation of community-based conservation programs.
Keyword actitudes
behavior change
cambio de comportamiento
community-based conservation
conservación basada en la comunidad
Q-Index Code C1
Q-Index Status Provisional Code
Institutional Status UQ

Document type: Journal Article
Sub-type: Article (original research)
Collections: School of Geography, Planning and Environmental Management Publications
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Created: Fri, 05 Feb 2016, 01:14:33 EST by Dr Greg Baxter on behalf of School of Geography, Planning & Env Management