Consumer concerns and responses to the safety of vegetables in Queensland, Australia

Ariyawardana, A. and Ganegodage, K.R. (2015). Consumer concerns and responses to the safety of vegetables in Queensland, Australia. In: P. P. Oppenheim, 29th Int Horticultural Congress on Horticulture - Sustaining Lives, Livelihoods and Landscapes (IHC) / 17th Int Symposium on Horticultural Econ and Management / 5th Int Symposium on Improving the Performance of Supply Chains in the Transit Economies, Brisbane, Australia, (31-36). 17-22 August 2014. doi:10.17660/ActaHortic.2015.1103.5


Author Ariyawardana, A.
Ganegodage, K.R.
Title of paper Consumer concerns and responses to the safety of vegetables in Queensland, Australia
Conference name 29th Int Horticultural Congress on Horticulture - Sustaining Lives, Livelihoods and Landscapes (IHC) / 17th Int Symposium on Horticultural Econ and Management / 5th Int Symposium on Improving the Performance of Supply Chains in the Transit Economies
Conference location Brisbane, Australia
Conference dates 17-22 August 2014
Journal name Acta Horticulturae   Check publisher's open access policy
Place of Publication Leuven, Belgium
Publisher International Society for Horticultural Science
Publication Year 2015
Sub-type Fully published paper
DOI 10.17660/ActaHortic.2015.1103.5
Open Access Status Not yet assessed
ISBN 978-94-62610-91-0
ISSN 0567-7572
Editor P. P. Oppenheim
Volume 1103
Start page 31
End page 36
Total pages 6
Language eng
Formatted Abstract/Summary
The competitiveness of the Australian vegetable industry is declining under the pressure of cheaper imports. Anti-import lobbying, combined with media attention, has raised consumers awareness on the safety issues associated with imported vegetables. This study investigates consumersRSQUO food safety concerns and possible responses to such concerns. A total of 1,370 questionnaires were administered through 17 organisations in South East Queensland in 2013 to achieve a response rate of 63%. Ordered logit regression analysis was performed to examine the factors influencing consumersRSQUO attitudes towards their willingness-to-pay for Australian vegetables. Results revealed that 37% of respondents considered vegetables as LSQUOvery safeRSQUO and 25% considered food inspection schemes in Australia to be LSQUOvery reliableRSQUO. ConsumersRSQUO beliefs on the impact of unsafe food, safety concerns and prior knowledge of food safety incidents influenced their attitudes and hence most were willing to pay more for domestically produced fresh/processed vegetables. Time spent living in Australia and gender also influenced the willingness-to-pay. This study shows that vegetable consumers do respond to food safety concerns and there is an opportunity for the vegetable industry to respond to these concerns.
Q-Index Code C1
Q-Index Status Provisional Code
Institutional Status UQ

 
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Created: Thu, 28 Jan 2016, 18:44:24 EST by Anoma Ariyawardana on behalf of School of Agriculture and Food Sciences