The potential role of social media platforms in community awareness of antibiotic use in the gulf cooperation council states: luxury or necessity?

Zowawi, Hosam Mamoon, Abedalthagafi, Malak, Mar, Florie A., Almalki, Turki, Kutbi, Abdullah H., Harris-Brown, Tiffany, Harbarth, Stephan, Balkhy, Hanan H., Paterson, David L. and Hasanain, Rihab Abdalazez (2015) The potential role of social media platforms in community awareness of antibiotic use in the gulf cooperation council states: luxury or necessity?. Journal of Medical Internet Research, 17 10: . doi:10.2196/jmir.3891

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Author Zowawi, Hosam Mamoon
Abedalthagafi, Malak
Mar, Florie A.
Almalki, Turki
Kutbi, Abdullah H.
Harris-Brown, Tiffany
Harbarth, Stephan
Balkhy, Hanan H.
Paterson, David L.
Hasanain, Rihab Abdalazez
Title The potential role of social media platforms in community awareness of antibiotic use in the gulf cooperation council states: luxury or necessity?
Journal name Journal of Medical Internet Research   Check publisher's open access policy
ISSN 1438-8871
1439-4456
Publication date 2015-10-01
Sub-type Critical review of research, literature review, critical commentary
DOI 10.2196/jmir.3891
Open Access Status DOI
Volume 17
Issue 10
Total pages 16
Place of publication Toronto, ON, Canada
Publisher Journal of Medical Internet Research
Language eng
Abstract The increasing emergence and spread of antimicrobial resistance (AMR) is a serious public health issue. Increasing the awareness of the general public about appropriate antibiotic use is a key factor for combating this issue. Several public media campaigns worldwide have been launched; however, such campaigns can be costly and the outcomes are variable and difficult to assess. Social media platforms, including Twitter, Facebook, and YouTube, are now frequently utilized to address health-related issues. In many geographical locations, such as the countries of the Gulf Cooperation Council (GCC) States (Saudi Arabia, United Arab Emirates, Kuwait, Oman, Qatar, and Bahrain), these platforms are becoming increasingly popular. The socioeconomic status of the GCC states and their reliable communication and networking infrastructure has allowed the penetration and scalability of these platforms in the region. This might explain why the Saudi Ministry of Health is using social media platforms alongside various other media platforms in a large-scale public awareness campaign to educate at-risk communities about the recently emerged Middle East respiratory syndrome coronavirus (MERS-CoV). This paper discusses the potential for using social media tools as cost-efficient and mass education platforms to raise awareness of appropriate antibiotic use in the general public and in the medical communities of the Arabian Peninsula.
Keyword Antibiotics
Awareness
Gulf States
Health campaigns
Social media
Q-Index Code C1
Q-Index Status Provisional Code
Institutional Status UQ

Document type: Journal Article
Sub-type: Critical review of research, literature review, critical commentary
Collections: UQ Centre for Clinical Research Publications
Official 2016 Collection
 
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Citation counts: TR Web of Science Citation Count  Cited 4 times in Thomson Reuters Web of Science Article | Citations
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