Pioneer volunteeers: the role identify of continuous volunteers at sports events

Fairley, Sheranne, Green, B. Christine, O'Brien, Danny and Chalip, Laurence (2015) Pioneer volunteeers: the role identify of continuous volunteers at sports events. Journal of Sport and Tourism, 19 3-4: 233-255. doi:10.1080/14775085.2015.1111774

Author Fairley, Sheranne
Green, B. Christine
O'Brien, Danny
Chalip, Laurence
Title Pioneer volunteeers: the role identify of continuous volunteers at sports events
Journal name Journal of Sport and Tourism   Check publisher's open access policy
ISSN 1477-5085
Publication date 2015-01-01
Sub-type Article (original research)
DOI 10.1080/14775085.2015.1111774
Open Access Status Not Open Access
Volume 19
Issue 3-4
Start page 233
End page 255
Total pages 23
Place of publication Abingdon, United Kingdom
Publisher Routledge
Language eng
Abstract This study examines the role identity of pioneer volunteers. This research expands current conceptualisations of event volunteers to include those individuals who volunteer in a continuous nature in the lead up to a mega-event. Volunteers (n = 125) who had volunteered in the lead up to the 2000 Sydney Olympic Games, as well as during the Games, completed a post-event survey that asked them to respond to open-ended questions about their volunteering experience and identity. Additionally, 10 individuals who were pioneer volunteers at the Sydney Olympics were interviewed 12 years later. Six themes described the experience of pioneer volunteers: friendship and teamwork enabled by prolonged volunteering; prestige and teamwork enabled by a small, select group; behind the scenes access and knowledge of the event; learning enabled by the experience of test events; a sense of connection with and ownership of the event; and transition to Games time roles. Pioneer volunteers experienced a strong and sustained identification with their role, and sought out continued opportunities to volunteer in the post-event period. The existence of a volunteer role identity was evident 12 years after the event. The findings of this research provide valuable lessons for recruitment, retention, and transition of event volunteers.
Keyword Volunteers
Continuous volunteering
Olympic Games
Event management
Role identity
Q-Index Code C1
Q-Index Status Provisional Code
Institutional Status UQ

Document type: Journal Article
Sub-type: Article (original research)
Collections: Official 2016 Collection
UQ Business School Publications
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Citation counts: Scopus Citation Count Cited 3 times in Scopus Article | Citations
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Created: Tue, 15 Dec 2015, 03:09:27 EST by Karen Morgan on behalf of UQ Business School