A mediation model of air travelers' voluntary climate action

Choi, Andy S., Ritchie, Brent W. and Fielding, Kelly S. (2015) A mediation model of air travelers' voluntary climate action. Journal of Travel Research, 55 6: 709-723. doi:10.1177/0047287515581377

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Author Choi, Andy S.
Ritchie, Brent W.
Fielding, Kelly S.
Title A mediation model of air travelers' voluntary climate action
Journal name Journal of Travel Research   Check publisher's open access policy
ISSN 0047-2875
Publication date 2015-01-01
Year available 2015
Sub-type Article (original research)
DOI 10.1177/0047287515581377
Open Access Status Not Open Access
Volume 55
Issue 6
Start page 709
End page 723
Total pages 15
Place of publication Thousand Oaks, CA United States
Publisher Sage Publications
Language eng
Abstract This study developed a behavioral model of intentions to purchase aviation carbon offsets, and tested the model through structural equation models. The model draws on the established hierarchical models of human behavior to hypothesize relationships between general and specific attitudes as predictors of offsetting intentions. The New Ecological Paradigm scale, the theory of planned behavior and variables from past literature were employed to measure general environmental attitudes, intermediate beliefs, and behavior-specific attitudes and norms. The current research represents a first attempt to build a theoretical model that helps to understand the relationships between factors that determine whether people will purchase aviation carbon offsets. The results show that a more positive orientation toward the environment could be an important predictor of environmental intentions operating both directly on intentions as well as guiding beliefs that relate to intentions. Policy implications of the findings are discussed, encouraging greater voluntary climate action.
Keyword Aviation carbon offsets
New Ecological Paradigm
Theory of planned behavior
Structural equation models
Voluntary climate action
Q-Index Code C1
Q-Index Status Confirmed Code
Institutional Status UQ

Document type: Journal Article
Sub-type: Article (original research)
Collections: Institute for Social Science Research - Publications
Official 2016 Collection
UQ Business School Publications
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Citation counts: TR Web of Science Citation Count  Cited 2 times in Thomson Reuters Web of Science Article | Citations
Scopus Citation Count Cited 5 times in Scopus Article | Citations
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Created: Tue, 03 Nov 2015, 00:01:49 EST by Karen Morgan on behalf of UQ Business School