Effect of public awareness campaigns on calls to ambulance across Australia

Bray, Janet E., Straney, Lahn, Barger, Bill and Finn, Judith (2015) Effect of public awareness campaigns on calls to ambulance across Australia. Stroke, 46 5: 1377-1380. doi:10.1161/STROKEAHA.114.008515

Author Bray, Janet E.
Straney, Lahn
Barger, Bill
Finn, Judith
Title Effect of public awareness campaigns on calls to ambulance across Australia
Journal name Stroke   Check publisher's open access policy
ISSN 0039-2499
Publication date 2015-05-01
Year available 2015
Sub-type Article (original research)
DOI 10.1161/STROKEAHA.114.008515
Open Access Status Not Open Access
Volume 46
Issue 5
Start page 1377
End page 1380
Total pages 7
Place of publication Philadelphia, PA United States
Publisher Lippincott Williams and Wilkins
Language eng
Formatted abstract
Background and Purpose—The National Stroke Foundation of Australia has run 12 public awareness campaigns since 2004. Campaign exposure and funding has varied annually and regionally during this time. The aim of this study was to measure the effect of campaigns on calls to ambulance for stroke across Australia in exposed regions (paid or pro bono advertising).

Methods—All ambulance services in Australia provided monthly ambulance dispatch data between January 2003 and June 2014. We performed multivariable regression to measure the effect of campaign exposure on the volume of stroke-related emergency calls, after controlling for confounders.

Results—The final model indicated that 11 of the 12 National Stroke Foundation campaigns were associated with increases in the volume of stroke-related calls (varying between 1% and 9.9%) in regions with exposure to advertising. This increase lasted ≈3 months, with an additional 10.2% relative increase in the volume of the calls in regions with paid advertising. We found no significant additional effect of the campaigns on stroke calls where ambulance services are publicly funded.

Conclusions—The National Stroke Foundation stroke awareness campaigns are associated with increases to calls to ambulance for stroke in regions receiving advertising and promotion. Research is now required to examine whether this increased use in ambulance is for appropriate emergencies.
Keyword Ambulances
Emergency medical services
Health promotion
Q-Index Code C1
Q-Index Status Provisional Code
Institutional Status Non-UQ

Document type: Journal Article
Sub-type: Article (original research)
Collections: Non HERDC
School of Nursing, Midwifery and Social Work Publications
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Created: Mon, 19 Oct 2015, 22:55:15 EST by Vicki Percival on behalf of School of Nursing, Midwifery and Social Work