'Loose tweets sink fleets' and other sage advice: Social media governance, policies and guidelines

Johnston, Jane (2015) 'Loose tweets sink fleets' and other sage advice: Social media governance, policies and guidelines. Journal of Public Affairs, 15 2: 175-187. doi:10.1002/pa.1538

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Author Johnston, Jane
Title 'Loose tweets sink fleets' and other sage advice: Social media governance, policies and guidelines
Journal name Journal of Public Affairs   Check publisher's open access policy
ISSN 1472-3891
1479-1854
Publication date 2015-01-01
Year available 2014
Sub-type Article (original research)
DOI 10.1002/pa.1538
Open Access Status Not Open Access
Volume 15
Issue 2
Start page 175
End page 187
Total pages 13
Place of publication Chichester, West Sussex, United Kingdom
Publisher John Wiley and Sons
Language eng
Subject 3321 Public Administration
3320 Political Science and International Relations
Abstract While social media represents a broad range of benefits to organisations and institutions, such as enhanced brand engagement, it also presents challenges and risks to reputation and security, such as confidentiality breaches. Employee use of popular social media platforms, such as Facebook and Twitter, both at work and about work has resulted in organisations developing social media policies and guidelines as part of contemporary governance practice. This paper investigates this recent approach to corporate governance by examining 20 social media policies and guidelines from a sample of corporate, government and third sector organisations that are active social media users. It develops a basic framework for social media governance based on the 13 common themes that emerge from the sample, including confidentiality, disclosure and the public-private divide of social media usage. It draws on social contract theory and considers its importance to the field of social media governance. Key implications for managers who are tasked with developing and implementing social media policies and guidelines are discussed.
Formatted abstract
While social media represents a broad range of benefits to organisations and institutions, such as enhanced brand  engagement, it also presents challenges and risks to reputation and security, such as confidentiality breaches. Employee use of popular social media platforms, such as Facebook and Twitter, both at work and about work has resulted in organisations developing social media policies and guidelines as part of contemporary governance practice. This paper investigates this recent approach to corporate governance by examining 20 social media policies and guidelines from a sample of corporate, government and third sector organisations that are active social media users. It develops a basic framework for social media governance based on the 13 common themes that emerge from the sample, including confidentiality, disclosure and the public–private divide of social media usage. It draws on social contract theory and considers its importance to the field of social media governance. Key implications for managers who are tasked with developing and implementing social media policies and guidelines are discussed.
Q-Index Code C1
Q-Index Status Provisional Code
Institutional Status Non-UQ

Document type: Journal Article
Sub-type: Article (original research)
Collections: Non HERDC
School of Communication and Arts Publications
 
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Citation counts: TR Web of Science Citation Count  Cited 6 times in Thomson Reuters Web of Science Article | Citations
Scopus Citation Count Cited 9 times in Scopus Article | Citations
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Created: Tue, 13 Oct 2015, 20:16:58 EST by Ms Stormy Wehi on behalf of School of Communication and Arts