Darwin-skeptic mass media: examining persuasion in the evolution wars

Aechtner, Thomas (2014) Darwin-skeptic mass media: examining persuasion in the evolution wars. Journal of Media and Religion, 13 4: 187-207. doi:10.1080/15348423.2014.971559

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Author Aechtner, Thomas
Title Darwin-skeptic mass media: examining persuasion in the evolution wars
Journal name Journal of Media and Religion   Check publisher's open access policy
ISSN 1534-8423
1534-8415
Publication date 2014-01-01
Sub-type Article (original research)
DOI 10.1080/15348423.2014.971559
Open Access Status Not yet assessed
Volume 13
Issue 4
Start page 187
End page 207
Total pages 21
Place of publication Philadelphia, PA, United States
Publisher Routledge
Language eng
Abstract Due to the persistence and growth of the so-called Evolution Wars, numerous scholars have attempted to determine exactly why these religion-science skirmishes have somewhat enigmatically become a worldwide phenomenon. This article seeks to help answer this question by uniquely considering Darwin-skeptic mass media. Specifically, it is contended that persuasive mass media is a decisive element of the Evolution Wars controversy, and that its sociological significance is not merely derived from the merits of its communicated arguments, but by the extent of its persuasiveness. This study implements a content analysis of antievolutionist communications produced from 2009 to 2011 by the Institute for Creation Research, Answers in Genesis, and the Center for Science and Culture. The project subsequently gauges the occurrence rates of message variables associated with the Elaboration Likelihood Model of persuasion within Darwin-skeptic media, and explores how these elements are articulated.
Q-Index Code C1
Q-Index Status Confirmed Code
Institutional Status UQ

Document type: Journal Article
Sub-type: Article (original research)
Collections: Official 2015 Collection
School of Historical and Philosophical Inquiry
 
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Created: Fri, 21 Nov 2014, 19:17:36 EST by Lucy O'Brien on behalf of School of Historical and Philosophical Inquiry