Diffusion of e-mail: an organisational learning perspective

Romm, Celia T., Pliskin, Nava and Rifkin, William D. (1996) Diffusion of e-mail: an organisational learning perspective. Information & Management, 31 1: 37-46. doi:10.1016/S0378-7206(96)01070-1

Author Romm, Celia T.
Pliskin, Nava
Rifkin, William D.
Title Diffusion of e-mail: an organisational learning perspective
Journal name Information & Management   Check publisher's open access policy
ISSN 0378-7206
Publication date 1996-10-01
Year available 1996
Sub-type Article (original research)
DOI 10.1016/S0378-7206(96)01070-1
Open Access Status Not Open Access
Volume 31
Issue 1
Start page 37
End page 46
Total pages 10
Place of publication Amsterdam, Netherlands
Publisher Elsevier
Language eng
Abstract Current research has gone beyond technical aspects to consider the social effects of E-mail on organisations. This paper follows the trend by considering organisational learning aspects. In particular, the paper explores the way in which organisation members learn to exploit E-mail for political manipulation. The paper is based on a case study which describes the introduction of E-mail to a university community. The case study demonstrates that despite heavy investment in the project, initial enthusiasm, and top management support, some employees chose to use E-mail to stage a rebellion against top management. This was eventually followed by management curtailing users' access to E-mail. The discussion focuses on how organisational learning concepts can explain the case events, concluding with theoretical and practical implications.
Keyword Communities
Organisational learning
Q-Index Code C1
Q-Index Status Provisional Code
Institutional Status Non-UQ

Document type: Journal Article
Sub-type: Article (original research)
Collection: Sustainable Minerals Institute Publications
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Citation counts: TR Web of Science Citation Count  Cited 15 times in Thomson Reuters Web of Science Article | Citations
Scopus Citation Count Cited 26 times in Scopus Article | Citations
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Created: Sat, 25 Oct 2014, 01:50:35 EST by Sheryllee Johnson on behalf of Centre for Coal Seam Gas