Profiling conference delegates using attendance motivations

Mair, Judith (2010) Profiling conference delegates using attendance motivations. Journal of Convention and Event Tourism, 11 3: 176-194. doi:10.1080/15470148.2010.502032


Author Mair, Judith
Title Profiling conference delegates using attendance motivations
Journal name Journal of Convention and Event Tourism   Check publisher's open access policy
ISSN 1547-0148
1547-0156
Publication date 2010-01-01
Sub-type Article (original research)
DOI 10.1080/15470148.2010.502032
Open Access Status DOI
Volume 11
Issue 3
Start page 176
End page 194
Total pages 19
Place of publication Philadelphia, PA, United States
Publisher Routledge
Language eng
Abstract Research into conference delegate motivations is scarce, and profiling of conference delegates using their motivations and demographic characteristics has seldom been undertaken. This research examines a sample (n = 500) of conference delegates in Australia and the United Kingdom and uses cluster analysis to profile them on their motivations. The resulting demographic profiles suggest that there are significant differences in the delegate clusters based on age, gender, and education level, which allows the identification of distinct delegate market segments. This will result in more targeted marketing by conference organizers and destinations in order to achieve increased delegate numbers.
Keyword Business events
Conferences
Demographics
Segmentation
Q-Index Code C1
Q-Index Status Provisional Code
Institutional Status Non-UQ

Document type: Journal Article
Sub-type: Article (original research)
Collection: UQ Business School Publications
 
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Created: Thu, 25 Sep 2014, 19:59:56 EST by Karen Morgan on behalf of UQ Business School