Social media in destination choice: Distinctive electronic word-of-mouth dimensions

Tham, Aaron, Croy, Glen and Mair, Judith (2013) Social media in destination choice: Distinctive electronic word-of-mouth dimensions. Journal of Travel and Tourism Marketing, 30 1-2: 144-155. doi:10.1080/10548408.2013.751272


Author Tham, Aaron
Croy, Glen
Mair, Judith
Title Social media in destination choice: Distinctive electronic word-of-mouth dimensions
Journal name Journal of Travel and Tourism Marketing   Check publisher's open access policy
ISSN 1054-8408
1540-7306
Publication date 2013-01-01
Year available 2013
Sub-type Article (original research)
DOI 10.1080/10548408.2013.751272
Open Access Status DOI
Volume 30
Issue 1-2
Start page 144
End page 155
Total pages 12
Place of publication Philadelphia, PA United States
Publisher Routledge
Language eng
Formatted abstract
Studies investigating the influence of social media on destination choice are in an exploratory stage. Essentially, social media disseminates word of mouth electronically, unlike traditional word of mouth. However, within tourism, evidence has suggested that both terms may be used interchangeably. In this article, five points of difference suggest that electronic word of mouth is to be treated as a unique entity. The distinctive characteristics of electronic word of mouth are little known source-receiver relationships, channel variety and presentation of contents, opportunities for information solicitation, message retention capabilities, and content provider motivations for disclosure. Three considerations for destination management organizations are creating opportunities for past visitors to narrate memorable tourism experiences, involving industry partners to build relevant destination images and greater engagement with social media. This conceptual article advances the understanding of electronic word of mouth in presenting distinctive credibility profiles toward a proposed influence on destination image and choice
Keyword Credibility
Information sources
Travel decision making
Q-Index Code C1
Q-Index Status Provisional Code
Institutional Status Non-UQ
Additional Notes Published online: 04 Mar 2013

Document type: Journal Article
Sub-type: Article (original research)
Collection: UQ Business School Publications
 
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Citation counts: TR Web of Science Citation Count  Cited 44 times in Thomson Reuters Web of Science Article | Citations
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Created: Thu, 25 Sep 2014, 00:42:23 EST by Karen Morgan on behalf of UQ Business School