On manhood and Movember...or why the moustache works

Wassersug, Richard, Oliffe, John and Han, Christina (2014) On manhood and Movember...or why the moustache works. Global Health Promotion, 22 2: 65-70. doi:10.1177/1757975914536913

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Author Wassersug, Richard
Oliffe, John
Han, Christina
Title On manhood and Movember...or why the moustache works
Journal name Global Health Promotion   Check publisher's open access policy
ISSN 1757-9759
Publication date 2014-07-14
Year available 2014
Sub-type Article (original research)
DOI 10.1177/1757975914536913
Volume 22
Issue 2
Start page 65
End page 70
Total pages 6
Place of publication London, United Kingdom
Publisher Sage Publications
Language eng
Abstract The unprecedented success of the Movember campaign in raising money for, and awareness of, prostate cancer (PCa) brings with it a novel opportunity to consider how masculinity and men’s health can connect. In this essay we first detail the history of some less fruitful endeavors for advancing PCa awareness that played on masculine stereotypes. We then consider how Movember’s moustache motif has succeeded. Included are commentaries about why the strongly masculine motifs of combat, loyalty, and aggression couched in military language were not successful when used to promote concern about men’s health. Movember in contrast succeeds by focusing on a way that men can express their individuality without resorting to overt acts or signs of aggression or militarism.
Keyword Prostate cancer
Dog tags
Reef knot
Q-Index Code C1
Q-Index Status Confirmed Code
Institutional Status UQ

Document type: Journal Article
Sub-type: Article (original research)
Collections: Official 2015 Collection
School of Nursing, Midwifery and Social Work Publications
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Citation counts: TR Web of Science Citation Count  Cited 1 times in Thomson Reuters Web of Science Article | Citations
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Created: Wed, 30 Jul 2014, 22:44:02 EST by Vicki Percival on behalf of School of Nursing, Midwifery and Social Work