Out of Mind But Back in Sight - Stereotypes On the Rebound

Macrae, CN, Bodenhausen, GV, Milne, AB and Jetten, J (1994) Out of Mind But Back in Sight - Stereotypes On the Rebound. Journal of Personality and Social Psychology, 67 5: 808-817. doi:10.1037/0022-3514.67.5.808

Author Macrae, CN
Bodenhausen, GV
Milne, AB
Jetten, J
Title Out of Mind But Back in Sight - Stereotypes On the Rebound
Journal name Journal of Personality and Social Psychology   Check publisher's open access policy
ISSN 0022-3514
Publication date 1994-11-01
Year available 1994
Sub-type Article (original research)
DOI 10.1037/0022-3514.67.5.808
Open Access Status Not yet assessed
Volume 67
Issue 5
Start page 808
End page 817
Total pages 10
Place of publication WASHINGTON
Language eng
Abstract For a variety of reasons, social perceivers may often attempt to actively inhibit stereotypic thoughts before their effects impinge on judgment and behavior. However, research on the psychology of mental control raises doubts about the efficacy of this strategy. Indeed, this work suggests that when people attempt to suppress unwanted thoughts, these thoughts are likely to subsequently reappear with even greater insistence than if they had never been suppressed (i.e., a ''rebound'' effect). The present research comprised an investigation of the extent to which this kind of rebound effect extends to unwanted stereotypic thoughs about others. The results provided strong support for the existence of this effect. Relative to control subjects (i.e., stereotype users), stereotype suppressors responded more pejoratively to a stereotyped target on a range of dependent measures. We discuss our findings in the wider context of models of mind, thought suppression, and social stereotyping.
Keyword Category Accessibility
Thought Suppression
Fragment Completion
Q-Index Code C1
Q-Index Status Provisional Code
Institutional Status Unknown

Document type: Journal Article
Sub-type: Article (original research)
Collection: ResearcherID Downloads - Archived
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