Identifying changes and trends in Hong Kong outbound tourism

Law, Rob, Rong, Jia, Vu, Huy Quan, Li, Gang and Lee, Hee Andy (2011) Identifying changes and trends in Hong Kong outbound tourism. Tourism Management, 32 5: 1106-1114. doi:10.1016/j.tourman.2010.09.011

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Author Law, Rob
Rong, Jia
Vu, Huy Quan
Li, Gang
Lee, Hee Andy
Title Identifying changes and trends in Hong Kong outbound tourism
Journal name Tourism Management   Check publisher's open access policy
ISSN 0261-5177
1879-3193
Publication date 2011-01-01
Sub-type Article (original research)
DOI 10.1016/j.tourman.2010.09.011
Volume 32
Issue 5
Start page 1106
End page 1114
Total pages 9
Place of publication Kidlington, Oxford, United Kingdom
Publisher Pergamon
Language eng
Abstract Despite the numerous research endeavors aimed at investigating tourists' preferences and motivations, it remains very difficult for practitioners to utilize the results of traditional association rule mining methods in tourism management. This research presents a new approach that extends the capability of the association rules technique to contrast targeted association rules with the aim of capturing the changes and trends in outbound tourism. Using datasets collected from five large-scale domestic tourism surveys of Hong Kong residents on outbound pleasure travel, both positive and negative contrasts are identified, thus enabling practitioners and policymakers to make appropriate decisions and develop more appropriate tourism products.
Keyword Association rules
Contrast analysis
Data mining
Hong Kong
Machine learning
Outbound tourism
Q-Index Code C1
Q-Index Status Provisional Code
Institutional Status Non-UQ

Document type: Journal Article
Sub-type: Article (original research)
Collection: UQ Business School Publications
 
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Citation counts: TR Web of Science Citation Count  Cited 14 times in Thomson Reuters Web of Science Article | Citations
Scopus Citation Count Cited 19 times in Scopus Article | Citations
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