The perceived destination image of Hong Kong on Ctrip.com

Leung, Daniel, Law, Rob and Lee, Hee Andy (2011) The perceived destination image of Hong Kong on Ctrip.com. International Journal of Tourism Research, 13 2: 124-140. doi:10.1002/jtr.803


Author Leung, Daniel
Law, Rob
Lee, Hee Andy
Title The perceived destination image of Hong Kong on Ctrip.com
Journal name International Journal of Tourism Research   Check publisher's open access policy
ISSN 1099-2340
1522-1970
Publication date 2011-01-01
Sub-type Article (original research)
DOI 10.1002/jtr.803
Volume 13
Issue 2
Start page 124
End page 140
Total pages 17
Place of publication Chichester, West Sussex, United Kingdom
Publisher John Wiley & Sons
Language eng
Abstract This study examines the perceived destination image of Hong Kong among visitors from mainland China, as revealed on the travel blog of Ctrip.com. Textual analysis and the overall evaluation scores of 2247 blog entries indicate that this image is positive in all aspects among these visitors. They are particularly impressed by the shopping experience, as both product quality and prices are considered competitive in Hong Kong. These visitors also evaluate overall food quality highly, although the high price of food and accommodation leads to the perception that Hong Kong is an expensive tourist destination. Managerial implications are discussed. Copyright
Keyword Destination image
Hong Kong
Mainland China
Online reviews
Q-Index Code C1
Q-Index Status Provisional Code
Institutional Status Non-UQ

Document type: Journal Article
Sub-type: Article (original research)
Collection: UQ Business School Publications
 
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Citation counts: TR Web of Science Citation Count  Cited 26 times in Thomson Reuters Web of Science Article | Citations
Scopus Citation Count Cited 35 times in Scopus Article | Citations
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