Helpful Reviewers in TripAdvisor, an Online Travel Community

Lee, Hee “Andy”, Law, Rob and Murphy, Jamie (2011) Helpful Reviewers in TripAdvisor, an Online Travel Community. Journal of Travel and Tourism Marketing, 28 7: 675-688. doi:10.1080/10548408.2011.611739


Author Lee, Hee “Andy”
Law, Rob
Murphy, Jamie
Title Helpful Reviewers in TripAdvisor, an Online Travel Community
Journal name Journal of Travel and Tourism Marketing   Check publisher's open access policy
ISSN 1054-8408
1540-7306
Publication date 2011-01-01
Sub-type Article (original research)
DOI 10.1080/10548408.2011.611739
Volume 28
Issue 7
Start page 675
End page 688
Total pages 14
Place of publication Philadelphia, PA, United States
Publisher Routledge
Language eng
Abstract Online communities need a critical mass for communication, information, and entertainment and should provide useful information for their members in order to obtain this critical mass. The abundance of online travel reviews increases cognitive costs of travelers, and travelers use extrinsic cues to judge the quality of online reviews to eliminate costs associated with the information process. Of various cues used in online environments, this study examined an online reputation system in TripAdvisor.com and profiled the reviewers who post helpful reviews in the online travel community. The key findings include that helpful reviewers are those who travel more, actively post reviews, belong to any age and gender groups, and give lower hotel ratings. This study adds to research of online travel reviewers by characterizing helpful information creators among online content creators.
Keyword eWOM
Online reviewer
profile
reputation
source credibility
Q-Index Code C1
Q-Index Status Provisional Code
Institutional Status Non-UQ

Document type: Journal Article
Sub-type: Article (original research)
Collection: UQ Business School Publications
 
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